EARLY BIRD: JOIN THE FIRST COHORT OF STARTUP SOCIETY 2.0 FOR JUST $99 $49/MONTH!
We have to pay the bills, but we want to spend more time at home with our kids…
Thankfully, we don’t have to choose any more - because we can do BOTH with a modern online business!
IS A CLEAR, PRACTICAL PATH TO
START → LAUNCH → SCALE
If you’ve been thinking about starting an online business so you can earn meaningful income from home and without signing away 40+ hours of your week, we created this program to help you actually make it happen.
Over six months, we’ll walk you step-by-step from:
“I have some ideas…”
➔
↓
“I have a real business, a real product, and (best of all) real customers!”
It all starts on October 5th.
What if the problem isn’t that you need more time… but that you need more clarity?
I know how hard it is to prioritize working on a business idea you’re not even sure will work.
When you’re raising kids, working a job, managing a home (or doing all of those things at once) your time is a scarce resource!
So of course you hesitate to spend five precious hours working on a business when you’re not confident those hours will actually lead anywhere.
But here’s a big mistake most people make in this situation:
They keep looking inside themselves for the answers to questions like:
What business should I start?
Will people actually pay for this?
Could this realistically make thousands/month?
And… this leads them to stay STUCK.
Because those questions aren't answered by soul-searching.
Members tell us that clarity changes everything:
“What I'm accomplishing now that I didn't feel possible before is a forward motion with clarity. Instead of starting and stopping, I'm actually building step-by-step…”
— Xiomara Brain
“None of them have been so practical and easy to follow and understand as Startup Society... only NOW I finally don't feel lost.”
— Pia Edberg
“Sometimes you can be busy doing a lot of things, but you’re just spinning the wheel and not really moving forward.”
— Paul Simmons
Your 6-month path:
START → LAUNCH → SCALE
Months 1-2: START
Choose and validate the right business idea, then get the essential pieces of your business in place as simply as possible.
Months 3-4: LAUNCH
Create an offer people actually want and get it in front of the right real people so you can start generating sales.
Months 5-6: SCALE
Grow your list to attract more customers and strategically build your business so your revenue grows (but now your work hours).
Your goal in the six-month program isn’t to learn how to start a business.
No, six months from now, you’ll have started your business, launched your offer, and be actively scaling your sales.
Price increased on September 29 at 6 PM PT / 9 PM ET. By joining now, at the special rate of $49/month, you’ll receive the early bird discount every month for the life of your membership.
“I’ve been able to clarify my target audience, put together a service product and actually write pages for my website. Startup Society removed the guess work…”
— Mildred Chalmers
And no, you don't need a giant audience to make meaningful money.
A lot of people hear “online business” and picture millions of followers, daily Instagram posts, viral videos, and their entire personal life broadcast across the internet.
And… that’s one way to do it.
But it's absolutely not the only way.
Imagine a mom who offers podcast management to six clients at $750/month.
That’s $4,500/month, without the need for thousands of customers.
Or a coach who works with five clients at $1,000/month.
That’s $5,000/month.
Or a creator with a niche course who makes 40 sales at $149.
That’s $5,960 in sales.
The point isn’t that you should charge those prices or pursue those specific numbers.
It’s that a small, focused online business can have a very meaningful impact on your family’s finances. In other words… you don’t need to become an influencer, “build an empire,” or enter your #girlboss era. 
In fact, you don’t even need social media or paid ads to make it work.
Inside Startup Society, you’ll learn leveraged ways to get found by your target customers, build authority, turn leads into sales, and compete effectively—even in a crowded marketplace.
Early bird ends September 29 at 6 PM PT / 9 PM ET. Regular price: $99/month.
And our members create very significant results:
“...39 sales for a total of $7,683 the past 30 days! I’ve averaged a bit over 1 sale per day.”
— Erica Limones
“I did the math, and within the first year I made six figures, so I had a 333,000 return on investment.”
— Peyton
“I have filled my schedule to beyond capacity. I’ve hired two more therapists to work in my practice.”
— Kim Feeney
I know this matters because it changed our whole life.
Before my online business took off, my husband and I both worked local jobs.
He worked construction. I ran a local music studio.
And for about two years, I struggled to figure out what my online business should actually be, what I should focus on, and how to get it off the ground.
I tried a lot of things… most of which didn't work.
But, when I finally found the handful of things that actually mattered and doubled down on them…within about six months, my online business was consistently generating more than $10,000/month, far exceeding what my husband and I had previously earned from our two jobs combined.
And suddenly, we both were home with our kids.
(Which, somehow, seems like how things are really “supposed to be.”)
Today, I run my business in less than 20 hours/week (and that’s not just on “good weeks” - it’s every week).
My mornings are for homeschooling, chores, reading with my kids, and simply being there.
Then I have lunch and head into my home office for the afternoon.
Of course, my schedule doesn't need to be your dream.
But having meaningful income and control over your time?
I don't think that's too much to ask.
And that's why I created Startup Society.
1,500+ Members Prove This Works.
But, over the past 8 years, online business has changed a LOT.
AI has made some opportunities that were popular only a few years ago (like basic graphic design, photo editing, and generic ghostwriting, etc.) far less viable.
But, at the same time, it’s also created an incredible opportunity, because, today, a regular person can use AI and modern tools to run a small, lean business so much more efficiently than was possible even a few years ago.
And, since I’m not one to settle for outdated strategies (even if the bones are still good). So…
We rebuilt Startup Society around the opportunities, strategies, and realities of today's digital marketplace.
And, not only that… we’ve also made the curriculum more streamlined than ever before! With the new path we’re guiding members through, you can get your online business started, making money, and GROWING in less than 6 months.
Price increased on September 29 at 6 PM PT / 9 PM ET. By joining now, at the special rate of $49/month, you’ll receive the early bird discount every month for the life of your membership.
What you get inside Startup Society 2.0
The brand new 6-month Startup Society curriculum
And, not only that… we’ve also made the curriculum more streamlined than ever before! With the new path we’re guiding members through, you can get your online business started, making money, and GROWING in less than 6 months.
Direct access to me inside our private Slack community
No Facebook group required! I'm personally in our member community for a couple of hours every weekday answering questions and helping members get unstuck.
Monthly live training + Q&A with me
Each month, I teach an advanced live training session relevant to the stage of business we're focused on that month.
Monthly guest expert training + Q&A
You'll also learn from a carefully selected guest expert each month, with an opportunity to ask them your questions directly.
Price increased on September 29 at 6 PM PT / 9 PM ET. By joining now, at the special rate of $49/month, you’ll receive the early bird discount every month for the life of your membership.
We start together October 5, and we'll move through the six-month path as a cohort
(But, this is important: If you're ready to move faster, you CAN work ahead. Or, if life happens and you need to slow down - that’s okay, too. You’ll still have access to the full curriculum so you can catch up as you have time.)
You don't need the perfect idea before you join.
In fact, figuring out what to pursue is one of the things Startup Society is designed to help you do.
Maybe you have six ideas and can't choose.
Maybe you have one idea but don't trust it.
Maybe you can't think of anything you believe is “good enough.”
Any of these is OKAY.
Because, seriously… we've got ideas to spare. 😁
You'll learn how to find promising possibilities based on your own skills, interests, and experience—and then get OUT of your own head and investigate what the market actually wants.
Because confidence doesn't come from blindly believing your idea will work.
It comes from evidence.
“...not only did my first idea not work, but... my next idea was so much better and... I have been so much happier since I actually started taking action on it.”
— Melinda Hart
Is Startup Society right for you?
Startup Society is designed for people who want to build an online business that sells:
Services
Coaching
Courses
Memberships
You don't need:
a finalized business idea
an existing product
an audience (big or small)
And you definitely don't need to become a social media influencer. 🤪
Startup Society is NOT for physical-product, ecommerce, or affiliate marketing businesses.
If you want to build a simple online business that solves a real problem for real people—and you want a clear, practical path to getting it off the ground—this is for you.
Frequently Asked Questions
If you've been waiting for a season when you have plenty of extra time to start your business, you’ll probably be waiting for a while… In fact, I’d bet that time won’t ever come.
Thankfully, you don't need an empty calendar.
You need a clear plan for the few hours you actually have.
You can start with as little as 5 focused hours per week, then move up to about 10 as your business grows and it makes sense to prioritize it.
This is literally something you can do during naptime, a couple evenings a week, or Saturday mornings.
Yes, you’ll still need to prioritize it - for sure. But if you want to make a living (or even just a couple extra thousand/month) I know you can find a way to find the time.
The goal isn't to fit a giant business into your life.
It's to intentionally build a business that fits the life you actually want.
We start on October 5th.
Startup Society 2.0 kicks off on October 5, 2026. 
Tuition for our first 6-month cohort is $99/month.
Because I want you to have the chance to actually experience the program before locking in for the full six months, there’s a full 7-day money-back guarantee period from October 5 through October 11.
If you want to bow out for any reason, just shoot us an email at startupsociety@gillianperkins.com and we’ll give you a full refund, no questions asked.
Where will you be, 6 months from now?
Still wondering…
What business should I start?
Would it actually work?
Maybe I'll have more time later…
Or, will you have spent that time actually building something?
Remember: You don't need more time - you need a clear next step.
Let's build your business.
Price increased on September 29 at 6 PM PT / 9 PM ET. By joining now, at the special rate of $49/month, you’ll receive the early bird discount every month for the life of your membership.
For just a few more days, we’re offering a special tuition rate for the first cohort for Startup Society 2.0:
$99 $49/month
And as long as you keep your membership active, your $49/month rate is locked in for life.
If you cancel and decide to come back later, you'll rejoin at the rate available at that time.
Price increased on September 29 at 6 PM PT / 9 PM ET. By joining now, at the special rate of $49/month, you’ll receive the early bird discount every month for the life of your membership.